THE PROCESS

The online marketing world can seem complex.

Metrics, theories, strategies, platforms, tripwires, KPIs, ROI, TOFu (no, not the kind you put in your stir fry) . . . 

Are you drowning in the waves of jargon yet?

As a business owner, you’re focused on sustaining and growing your business, which means keeping twenty plates spinning at the same time.  It’s all about prioritizing and making choices.  

One great choice?  Find a team of marketing experts you can trust, with whom you can invest over the long haul.

Ours is the business of connection.

At Atkinson Visions, we work hard to strip the complexity and jargon from the digital marketing process.  

To us, the concepts are simple but not necessarily easy.  Foundational questions like:  What is your core message?  What are your goals?  What impact do you want to have on your audience? — these can be deceptively challenging to answer, especially if you’re in the weeds of running your business.

Our methodology is a straightforward 5-step process, that starts with inquiry.  We make for damned sure we have your story straight, and are clear on your objectives.  Then, we start on the journey of finding those people who are a fit for your services or products, and converting them into clients and customers….for life.

5-Step Marketing Process

1

Message

What's at the core of what you do? What's the message you want to communicate to the world? Is your messaging speaking to your brand? These questions are foundational to shaping our work with clients.

DEFINE YOUR MESSAGE

2

Market

Who are your people? What drives them? What are they looking for? What makes them tick? Through precise persona market segmentation, we are able to drill down and find the people who are looking for you and your services!

FIND YOUR PEOPLE

3

Make

Here's where the creativity comes in! Let your markets experience who you are with a glimpse into your business through blogging, e-newsletters, videos, & social media - let's make an impression that lasts!

ADD VALUE

4

Map

By mapping out the steps beforehand you are able to market without reinventing the wheel each time. Set goals, metrics, processes, and scheduling so that you can reach your customers while you sleep!

CHART YOUR COURSE

5

Measure

Are we reaching the right markets, with the right message, with the right offer? With our leading edge analytical tools, we are able to precisely identify what's working, and what isn't....saving you money.

TEST – REFINE – ITERATE

A New Marketing Paradigm

Attraction. Not promotion.

Digital marketing means getting your unique message about your business out into the world — pure and unpolluted by hype and hard-sell techniques.

Cast your net wide by expanding your reach in a marketplace that’s so filled with noise that you have to be precise, smart, and targeted to be heard.  

Magnetize your market to your business by amplifying your features, strengths, and values.  Trust that if you’ve done the work of smart marketing, your people will find you.

We get it.

Like you, we’ve been inundated with emails filled with ALL CAPS claims to miraculously improve your life in 3 easy steps, or wooing you to buy a product that makes all of your earthly problems go away.

Enough already! We aren’t going to sugarcoat the truth – we all know that the world is in a precarious place right now. We need more bold and innovative ideas, solutions that will help solve the problems that the next generation is inheriting.

Bold.  Clear.  Focused. Direct.  Honest.  Admitting we don’t have all the answers.  This is the new paradigm of business.

We think there's another way.

We aren’t in the business of coercion.  Or talking louder.  Or making false claims.

We’re in the business of connection — authentic connection —  that’s based on the values of honesty, integrity, value, and impeccability in saying what you mean and doing what you say.  It’s how we run our business and serve our clients!

Give us a shout and let’s set up a call where we can talk about your business vision!

 

Online Marketing Plans

We offer different bundled packages from our menu of services below.  

Common to all projects is high-touch attention and service.

You’ll feel like you’re the only client in the room.

Marketing strategy

We review the basics:  mission, KPIs, markets, personas, or if you’re just starting out – your dream journal!  No matter how big or small, setting objectives and mapping out the process is a standard element in all of our plans.

Content development

Crafting your message through writing, imagery, video, and your website presence are the vehicles that deliver your message.  We are experts in creating messaging that is visually stunning, aligned with your brand, and speaks to your audience with integrity, alignment, and power.

Email automation & funnels

Automating your email messaging and crafting sales “funnels” to strategically chosen audiences set in motion a system designed to free you up to do the things you should be doing – building your product, your service, your business.  Whether it’s lead generation, brand awareness, or selling a product or service, automation is smart business!

Paid advertising

Are you looking to expand your market?  Build your email list?  Generate more leads?  Then investing in attracting new clients or customers through paid advertising is your next step.  With digital ad placement through social media, advertising no longer just for the big guys!

Web development

Your website is your signature statement of who you are, what you care about, and your products and services.  Think of it as inviting a customer to sit down with you for a cup of tea – create a site that’s warm, inviting, provides the necessary information  – and remember, you’re inviting the viewer to become a part of your community.  Welcome them!

Analytics

Businesses can’t afford to waste precious money on marketing that isn’t yielding results.  Today’s digital analytic tools provide near-instantaneous feedback on whether an ad is working and getting the results you want.  Today’s tools allow you to change course on a dime – saving you money by channeling resources to campaigns that are working.

Our packages are customized to meet your needs, combining different services depending on what stage you and your business are in.  We work on a fee-for-service or retainer basis. 

Call us for a proposal and quote to help take your business to the next level!

How We Work with Clients

Our clients become our friends.  Naturally.  When you sync up values of integrity, kindness, dignity, and honesty, you can’t help but feel like you’re building something really important.  Together. 

No matter the size, no matter the budget, no matter the need – if you’re wanting to bring your vision into the world to make it a better place, we want to talk with you.  Don’t let your financial situation limit your options – a change for the better can be just one great conversation away.  

Give us a call – we’re in this together!

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