People aren’t the same.

Why should your site be?

People aren’t the same.

Why should your site be?

OUR PROCESS

All too often we see a formulaic approach to website design, a corner-cutting strategy that diminishes your uniqueness in favor of “scaling” for more profitability.

The result? A site that looks more like it rolled off an assembly line rather than the one-of-a-kind you really are.

Our approach is different.  We not only capture your brand and vision in our designs, we also take into account the different ways in which people take in and process information.

In other words, we build compelling sites that are not just visually compelling and unique, they make business sense.  

If your site isn’t helping you achieve your goals of growing your business, selling your product, attracting clients, or building your brand awareness, then it’s not doing its job.

Our bar is high.  We build sites that you can be proud of while also generating the results you envision from your business.

Why wait?  Schedule a time for us to go over your vision (or re-vision) of your website!

 

Website Services

Site infrastructure

We work primarily in the WordPress environment, but can design more custom sites with HTML and CSS coding.  Our sites easily integrate e-commerce, membership, blogs, site speed optimization, paid ad tracking, analytics, SEO, landing pages, video and photo galleries, and mobile/tablet responsiveness.

Landing pages

Don’t have a website?  No problem – maybe you don’t even need one!  With our integrated digital marketing packages, we can send traffic to custom designed landing pages without the hassle or expense of a big website build.  These standalone landing pages can be a great option for product-based businesses, or a stopgap measure while you build out your ‘forever’ site.

Analytics

Businesses can’t afford to waste precious money on marketing that isn’t yielding results.  Today’s analytical tools provide important feedback on whether your site is seen and your ranking in organic searches.  We use the latest tools in getting real-time feedback on your site traffic, and are able to quickly identify any problems that might be inhibiting people from finding you!

Website strategy

Designing a website is as much art as science.  To build a great site, the capacity to tap into our left and right brains – our analytical and creative sides – translates into a site that’s stunning, brings you traffic, and builds your business.   We leave no stone unturned in our quest to find that perfect balance of information, high impact visuals, story telling, and calls to action for your business.  

Design

Using our signature “Think/Feel/Act” and persona development process, we co-create the design of your site using a balance of logical and intuitive flow, compelling narrative and imagery that tell your story, and plenty of opportunities for the viewer to take action to find out more about your services and products.

Our packages are customized to meet your needs, combining different services depending on what stage you and your business are in.  

We work on a fee-for-service or retainer basis. 

Call us for a proposal and quote to help take your business to the next level!

OUR PROCESS

How do you process information?

It’s a fact.  People process information differently.  It’s essential that your website speak to all types of processors.

Some people “lead” with thinking – it’s their default processing style, wanting data and a logical organization of relevant information.

Others feel first – is the site warm?  Visually attractive?  Do I feel curious and drawn in to find out more?  

Others’ initial reaction is “what do I do?”  These do-ers are action-oriented, wanting to experience the site and get moving.

 

THINK.  FEEL.  ACT.

Our job is to meet the needs of all three processing styles, while building a site that effectively promotes your business objectives and messaging goals.

This “Think/Feel/Act” paradigm (that is based on cognitive-behavioral therapeutic principles) is a powerful tool that we use in our website strategy, content and design processes.  It is a signature process we’ve designed that sets us apart from the formulaic websites that all too often quell your uniqueness and singular voice.  

 

Think.

Thinkers want information, linearity, clear direction and focus — in a website, that means clear navigation menu, consistency, blend of narrative, diagrams, data that provides the information to make a decision.  

An “overthinking” site can leave some viewers cold and uninspired, overwhelmed with information, and little is left to the imagination.  The “underthinking” site is confusing, haphazard, random, and leaves the viewer in a fog.

Feel.

Feelers want to feel something, to be moved, inspired.  They appreciate imagery – doesn’t have to be beautiful, but it must be interesting.  Some level of ambiguity or mystery is appreciated, and being told what to think or feel can feel patronizing.  If there isn’t a sharp intake of breath or a quickening of the pulse, we’ve lost the “feelers”.  Empty space is essential, giving the viewer the opportunity to rest and take in all that has been presented.  

An “overfeeling” website will not provide the information needed to make a decision, and may even miscommunicate if there’s too much left for the viewer to discern.  An “underfeeling” site is sterile and boring, and doesn’t inspire action.  . 

Act.

Action-oriented folks process through action – they want to DO something with the information and feelings.  At every juncture, it’s important to give “doers” the opportunity to find out more, sign up, buy something, share on Facebook.   

It’s also important that these folks have an experiential interaction with the site, if possible.  Take a sample survey, for example – the experience of the site is crucial here, which is a combination of both imagery AND information.

Website Portfolio

Woman-laying-down

Human Awareness Institute

Website Design, Branding, SEO

Website
AinA

Assessing in Action

Website Design, Branding, Content Marketing

Website
Itsournature2

Its Our Nature

Web design, branding, photography, video

Website
Sue A Jones Attorney

Sue Jones Attorney

Web design, branding

Website
Details
Woman-laying-down

Human Awareness Institute

Website Design, Branding, SEO

Website
AinA

Assessing in Action

Website Design, Branding, Content Marketing

Website
Itsournature2

Its Our Nature

Web design, branding, photography, video

Website
Sue A Jones Attorney

Sue Jones Attorney

Web design, branding

Website
Details

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Jason Transparent
Angela and Mark did an amazing job on our website!

They really took the time to get to know us, to understand the essence of our work and our vision. From that perspective they became our partners and collaborators in the creative process, leading us to a vision far beyond anything we had previously imagined. We love the end product, and continue to get feedback from our community and clientele from around the world on the quality of the site.  

I highly recommend Atkinson Visions for your website and digital marketing needs.

Jason Weston

Human Awareness Institute Global

Photo:  Angela Atkinson

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